Mandaluyong City, Philippines | The Creator and Influencer Council of the Philippines (CICP) held its highly anticipated General Membership Meeting (GMM) on March 21st, a landmark event that brought together the nation’s most prominent content creators, industry leaders, and policymakers. Against the vibrant backdrop of Manila’s ever-evolving digital landscape, the gathering underscored the critical role of influencers in shaping public discourse, fostering responsible content creation, and addressing pressing societal issues such as disinformation and fair labor practices.
At the heart of this event was a keynote address by Donald Lim, a revered figure in Philippine internet marketing. Lim’s speech resonated deeply with attendees as he delved into the latest trends in content creation, emphasizing the growing importance of authenticity in influencer marketing. He also highlighted emerging challenges within the industry, particularly platform-driven algorithm changes and their impact on creators’ reach and revenue streams. Lim’s remarks served as both a rallying cry and a call to action for creators to adapt to these shifts while maintaining their creative integrity.
One of the most poignant moments of the meeting came from guest speaker Congresswoman Geraldine Roman, who addressed the ongoing TriComm hearings on disinformation. Roman’s insights shed light on how fake news affects not just politicians but all Filipinos, particularly vulnerable groups such as women and minors. “Fake news is intentionally created with malicious intent to distort reality,” she stated passionately. “If you raise a generation that believes a lie, how can you create a stable future for our country?” Her words struck a chord with attendees, many of whom have witnessed firsthand how misinformation can erode trust within communities and online spaces.
The event also featured insights from CICP’s leadership team. Jel Directo, president of CICP and its first female leader, shared her vision for fostering collaboration among creators, brands, and agencies to establish best practices in an industry that is constantly evolving. Directo emphasized CICP’s commitment to education through initiatives that equip creators—from nano-influencers to mega-influencers—with tools to optimize their craft while navigating career growth objectives.
Mich De Guzman of Cebu Pacific and Ace Gapuz of Blogapalooza echoed these sentiments as they expressed gratitude for the strong turnout at the event. Both leaders encouraged stakeholders across various sectors to join forces in creating a healthier ecosystem for digital professionals. Meanwhile, Robi Domingo, head of CICP’s Corporate Social Responsibility (CSR) committee, highlighted ongoing efforts to combat online misinformation through targeted campaigns.
A particularly compelling segment featured candid interviews with members of WeTheFuture—mega-influencers Spart and Sheanner Navarro—who shared their struggles as independent creators navigating an increasingly commercialized industry. Known for their unique content centered on self-discovery, both expressed concerns about how shifting platform policies might stifle creative freedom. Their reflections underscored the need for collective advocacy to protect creators’ rights while fostering innovation.
Other Board of Directors who were present during the ceremonies were Rai Clemente of Meta/Facebook, Brian Dacanay of Tier One, Jaemie Mejia of Colgate Palmolive, Jeio Sabado of Jollibee, Bryan Yap of RGC, Drew Shaw of Redtorch, Content Creator, Inka Magnaye and TNC’s very own, Apple Esplana-Manansala who have already served the Council for second consecutive year now. Also present was CICP’s 2024 president, Jako de Leon as well as Jim Guzman of Unilab, and the founding president of CICP.
The meeting concluded with a renewed sense of purpose among attendees. As platforms evolve alongside global policy changes, CICP reaffirmed its role as a unifying force dedicated to uplifting Filipino creators through education, advocacy, and community-building. The organization’s efforts to draft a Creator and Influencer Code of Ethics signal its commitment to fostering transparency and accountability within this burgeoning sector.
Ultimately, CICP’s first General Membership Meeting in 2025 was more than just an industry gathering—it was a testament to the transformative power of collaboration in addressing both opportunities and challenges within the digital economy. By championing initiatives like fair compensation, intellectual property rights, and ethical content creation practices, CICP continues to pave the way for a thriving ecosystem that empowers Filipino creators while safeguarding their audiences. Expectedly, CICP promised a quarterly gathering for content creators this 2025.
As Donald Lim aptly summarized during his address: “The future belongs to those who not only adapt but lead with purpose.” In an era where influence is currency and authenticity reigns supreme, events like this ensure that Filipino creators remain at the forefront of global innovation while staying true to their roots.
As the Creator and Influencer Council of the Philippines (CICP) continues to lead the charge in shaping the future of the digital content industry, now is the perfect time to become part of this transformative movement. Membership in CICP offers unparalleled opportunities for creators, influencers, brands, and agencies to thrive in an ecosystem designed to foster collaboration, innovation, and growth. From exclusive access to industry insights and masterclasses to networking with top-tier professionals and brands, CICP is your gateway to elevating your craft and achieving global recognition. By joining this dynamic community, you not only gain tools to optimize your influence but also contribute to setting ethical standards and best practices that will define the industry for years to come. Together, let us build a healthier, more equitable digital landscape—one where creativity is celebrated, rights are protected, and every voice has the power to inspire change.
Visit CICP’s official website today or email hello.cicp@gmail.com and take the first step toward becoming part of a movement that is reshaping the future of content creation in the Philippines.
Special thanks to Unilab, Jollibee, and TNC partners, Quanta and Tiffany Chocolates, Ernesto by BarberBOY, and Basement Camp by Power Mac Center for the loot bags given to all attendees. The same story also came out on www.thenewchannel.com/highlights. For more info about TNC, visit www.thenewchannel.com
This press release has also been published on VRITIMES
