CATARMAN, Philippines — In a strategic move aimed at positioning Northern Samar on the global tourism and investment map, the province is exploring a groundbreaking partnership with the renowned Island Living Channel (ILC).
Spearheaded by ILC’s visionary Chairman and CEO, Radjie E. Caram Jr., and enthusiastically supported by Northern Samar Governor Edwin Ongchuan, this collaboration seeks to harness the power of media to showcase the untapped potential of the province.
Located in the heart of the Philippines, Northern Samar is a hidden gem, offering pristine beaches, diverse ecosystems, and a resilient, vibrant community.
Through this partnership, ILC aims to bring the province’s unique attractions, rich cultural heritage, and investment opportunities to a global audience, fostering economic growth and improving local livelihoods.
ILC, known for its dedication to promoting the Philippine lifestyle and destinations, operates the largest lifestyle cable television network in the Southern Philippines.
With a history of excellence and innovation since its inception in 2006, ILC broadcasts 24/7 across 75 major cities and towns, including a recent expansion into Cebu City.
This extensive reach, combined with the channel’s high local ratings and numerous prestigious awards, makes ILC an ideal partner for showcasing Northern Samar as both a tourist destination and a hub for investment. Additionally, ILC’s presence at major airports and seaports throughout the country further amplifies its potential to promote tourism through engaging videos in pre-departure and arrival areas.
The proposed partnership is expected to bring significant economic benefits to Northern Samar, attracting both tourists and investors.
Through ILC’s compelling and dynamic programming, the province’s natural beauty, cultural treasures, and investment potential will be highlighted, fostering sustainable development and presenting new opportunities in sectors such as tourism, agriculture, and real estate.
Governor Edwin Ongchuan expressed strong optimism about the collaboration, calling it a transformative step toward unlocking the province’s full potential.
“This partnership with ILC represents an exciting opportunity for Northern Samar. It perfectly aligns with our vision of establishing our province as a premier destination for both tourists and investors. By showcasing our rich cultural heritage, breathtaking landscapes, and the warmth of our people, we aim to attract a global audience, drive economic development, and promote cultural exchange.”
As discussions between ILC and the provincial government continue, the potential impact of this partnership on Northern Samar’s tourism and economic landscape becomes increasingly evident.
This initiative underscores the power of strategic collaborations in unlocking the full potential of the Philippines, one island at a time. | Press Release
